Sarah Schrader Design is now Aileour. We’re working on switching everything to our new name, and updating our website. Thanks for your understanding.

If you have an email list you’ll want to read this

Have you been hearing about the Google/Yahoo requirements for mass email? 

If you’re sending out emails to an email list via:

  • ConvertKit
  • Flodesk
  • Mailchimp
  • Constant Contact
  • Mailer Lite 
  • or something similar…

Listen up for a minute or your emails may start hitting spam.

Google & Yahoo are implementing changes and requirements for emails sent via an email marketing tool to land safely into users’ inboxes and not the dreaded junk folders. 😬

While Yahoo is reporting this is for emails sent to 5,000 or more subscribers in a day, Google is being tight-lipped about their number; so you’ll want to do these just. in. case. Even if you have a smaller list. 

What are those requirements?

  • Emails sent via an email marketing tool CAN NOT be a address. Google Workspace emails with your domain name are OK. But your email does need to include your domain name.
  • SPF, DKIM & DMARC records need to be added to your domain’s DNS records. Your email marketing provider should provide a DKIM record to add.
    • Your DMARC will be a TXT record (swap for your domain name of course): 
      value: v=DMARC1; p=none; 
  • If your email marketing provider has the option to verify your domain, do it!
  • Finally, keep your spam complaints to under 0.3%

This last one might have you baffled, huh?

But if you don’t already have a Google Postmasters account you can set one up to track the performance of your emails and your spam complaints.

How can you prevent spam complaints?

  • If you add emails to your list via a product purchase or similar, make sure to add a checkbox in your cart to confirm their desire to sign up.
  • Set up double opt-in (meaning someone sign-ups and then gets sent a confirmation email where they have to verify their sign-up)
  • Make sure subscribers are clear on WHAT they are signing up for and provide desirable content. 

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About the Creative

My days are filled with thinking outside of the box, dreaming big and seeing inspiration in the unexpected. I find ways to bring new life to the ordinary and solve challenges. At my core I simply love to create and explore. When I’m not sitting behind a sketch book or computer to create my next design, I am still creating with art, photography, and writing and finding inspiration through the creation of new memories and experiences. 


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