Sarah Schrader Design is now Aileour. We’re working on switching everything to our new name, and updating our website. Thanks for your understanding.

The to-do list is miles long trying to do it all, you’re making the millionth decision for the day, and you have yet to do what actually lights you up – the reason you started your business.
Yet none of it is actually getting you closer to your dream client and realizing your vision.

^ The tedious tasks and countless hours of lost sleep over making the right decision is ot exactly what you had in mind when you took that leap of faith to start your business is iit?

Let me shout this loud and clear: no amount posting trending Reels, trying the latest ‘thing’ in your industry, or using that pretty website template is going to land you in front of the right audience to hear that ding in your inbox for an inquiry from your dream client <-- in fact it might be what’s keeping you shouting at that wall But what's worse? Having a heart full of desire and wanting SO badly to make the difference in people’s lives … but not being seen or understood by those who need your help the most. Giving your all every day with each hat you wear as a founder … but not managing the results of connection, community, and a steady pipeline of clients (or the right ones.) Seeing that dream and feeling it so deeply in your gut that it can be a real … but the realities of life have you trying anything – everything, to keep that dream alive even when its slowly extinguishing your fire It’s exahusintg! And you can’t find the way to the raving fans you know are awaiting you. But…[/et_pb_text][/et_pb_column][et_pb_column type="1_2" _builder_version="4.16" global_colors_info="{}"][et_pb_image src="" _builder_version="4.16" z_index="1" min_height="674px" custom_margin="|-10vw|||false|false" custom_margin_tablet="|0vw|||false|false" custom_margin_phone="" custom_margin_last_edited="on|tablet" locked="off" global_colors_info="{}"][/et_pb_image][et_pb_divider show_divider="off" _builder_version="4.16" transform_translate_linked="off" positioning="absolute" vertical_offset="-40px" horizontal_offset="-40px" vertical_offset_tablet="-4vw" vertical_offset_phone="-6vw" vertical_offset_last_edited="off|desktop" horizontal_offset_tablet="-20px" horizontal_offset_phone="-6vw" horizontal_offset_last_edited="on|tablet" width="100%" height="50%" custom_margin="|0px||0px|false|false" border_width_all="2px" border_color_all="rgba(216,200,165,0.6)" locked="off" global_colors_info="{}"][/et_pb_divider][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" custom_padding_last_edited="on|phone" admin_label="Navbar" _builder_version="4.16" custom_padding="39px||39px||true|false" custom_padding_tablet="28px||28px||true|false" custom_padding_phone="" saved_tabs="all" locked="off" global_colors_info="{}"][et_pb_row _builder_version="4.16" custom_padding="0px||0px||true|false" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.16" custom_padding="10px||||false|false" global_colors_info="{}"][et_pb_text _builder_version="4.23.1" _module_preset="d9089c86-ca63-4b06-b89b-01f617ccfafd" header_font="Playfair Display||||||||" header_font_size="60px" header_2_font="Editors Note Bold Italic|||on|||||" header_2_text_color="#000000" header_2_font_size="45px" header_2_line_height="1.2em" header_2_font_size_tablet="" header_2_font_size_phone="40px" header_2_font_size_last_edited="on|desktop" global_colors_info="{}"]

There is a way to stand-out and build a community that brags about your brand to everyone they know – without losing your passion or facing burnout

You can have:
Easy decision making that is rooted to the core of your brand
A stand-out brag-worthy brand that catches all the right attention
Community in your corner with clients that love to share about you to their peers

Having an effective brand strategy builds trust and grows your business

A brand strategy helps you better connect with your client to build loyalty and preference as you stand out from the competition!

You and your business have 7 seconds to make a first impression.
And according Forbes – and I’d agree, “Branding is no longer an afterthought. It is the primary fuel powering your business and driving sales.”

If you’re not clear about your brand
your client definitely isn’t

say hello to the

brand confidence course

an online course that helps you confidently craft your brand strategy through four simple modules so your brand is consistently present in every part of your business.

That’s why I created the Brand Confidence Course, a 4-part brand strategy curriculum so you can confidently stand out, make an impression, and create a brag-worthy brand experience.

Visual: Client reviews and testimonials, social media messages, cart filled icon

This course is the exact formula I use with my 1:1 brand strategy clients —

It’s made up of 4-modules of video trainings and guided workbooks that take you through my signature strategy process in the most simple and lease overwhelming way possible.
You’ll walk away with:
+ Your clear brand blueprint and strategy
+ An action plan to make your strategy come to life
+ A library of resources to build and keep your brand confidence

Take a peek inside

Your path to brand confidence looks like…

Module 01.


Before considering any aspects of your brand, we first connect with the who, what, where, and most importantly WHY.

Module 02.

Stand out

What makes your brand stand apart from the rest and become the ‘go-to’ for your niche and ideal client.

Module 03.

Craft your strategy

You’ve built the base for your brand, how how do we communicate it with our audience? It’s time to craft the strategy for how our brand is presented.

Module 04.

Take action

You’ve set the foundation and building blocks of your brand, now it is time to implement a plan to put it to use.

But wait, did someone say BONUSES?!

I’m throwing in (for free) for all who enroll…
  • Brand Blueprint Template (valued at $125)
  • Brand Style Guide Template (valued at $65)
  • 4 months access to the Brand Confidence Facebook group for feedback and connection (valued at $300)
  • $100 credit for a Design Sprint
And for the first 4 to enroll:

a 30-minute 1:1 brand chat with me ($75 value)

Ok, one more for the first lightening quick person:

a 2-hour design sprint  ($400 value)

You could jump on every trendy Reel audio and feel burnout from trying to keep up with the Kardashians while your pipeline of clients collect cobwebs

👆🏼 That’s not what you signed up for starting your small business.

Or you could…

finally start showing up in a way that is authentic to your brand and connects with your dream client.

move beyond trying anything and everything to see if it will help fill the bank account and do more of the work that lights you up and let’s you thrive.

give yourself permission to stop chasing the trends and focus on creating the amazing brand experience your client’s deserve while giving you more time to focus on what you do best – [insert your passion here].

If you were to hire a professional to create your brand’s strategy expect to pay upwards of $10,000, but…

Walk away with the Brand Confidence Course™ beta for only $397

What you’ll get:
  • Access to the foundational Brand Confidence Course curriculum (valued at $1,250)
  • 4 live round calls (valued at $900)
  • Brand Blueprint Template (valued at $125)
  • Brand Styleguide Template (valued at $65)
  • BONUS: 4 months access to the Brand Confidence Facebook group for feedback and connection (valued at $300)
  • BONUS: $100 credit for a Design Sprint


When you add it all up, that’s over $2,700 in value
for only one payment of $397.

Brand strategy client Nicole said:

“Thanks for helping me create a game plan … that didn’t feel overwhelming”

“Thank you so much for our help creating a game plan for my branding that didn’t feel overwhelming to this newbie. 😊

The consultation was very helpful in creating a strategy to brand myself across different media platforms”

– Nicole S.

I’m glad your here

Meet your branding Expert

I work with founders like you to help show off your brand confidently and achieve stand-out brag-worthy status with your clients.

I’m sick of seeing founders struggle to stay consistent and build unique alluring brands because they are constantly shifting to follow the next trend hoping this time it will work.

So I’m drawing back the curtain.
My signature 4-part brand strategy process developed from over 10 years in marketing and branding. Inside this course you can virtually peek over my shoulder and learn the exact steps to craft your strategy to Brand Confidence.


This is how to start attracting the right attention.

Are you ready?

I’m not going to say this is for everyone, but if you’re raising a hand to any of these statements the Brand Confidence Course™ is indeed for you.

  • You love what you do but … you’re struggling eloquently explain what you do and why you do it best and connect with your ideal client.
  • You’re doing your best DIY-ing in Canva but… what your client sees is a bit all over the place.
  • You just know there’s got to be a better way to get your dream client’s attention … yet you’re spending your days throwing spaghetti at the wall trying to see what sticks and getting dizzy from spinning in multiple directions.
  • You don’t mind a little real conversation to up-level your brand … you know your brand best but you’re ready to hear what it takes to make brand confidence happen.
  • You’re ready to roll up your sleeves and … finally create a brag-worthy brand experience that your clients won’t stop raving about.
frequently asked questions

You might be asking…

What is brand strategy?

It is a plan created and implemented to achieve long-term goals that ultimately result in the identification and preference of your brand.

Why is brand strategy important?

It creates a plan for personal connection and a memorable impression for your ideal client. Brand strategy defines the foundations of your brand and makes you unique from the competition. It clarifies what you have to offer and why you are the best choice. It helps guide your brand to create experiences that help it to be perceived in the way you want it to be.

What if I’ve never had a logo or website designed

That’s alright! A brand is SO much more than your logo or website. While we will touch on both in this course, the larger focus will be on your overall brand. Also, take it from us – the brand design experts – when you’re starting out there are much more important things in your brand to focus on than a perfect logo.

Does this course include brand or web design?

No. While we will talk about both in this course, it does not include any brand or web design time.

If you’d like to consider working with me on your brand identity or website design I am happy to chat. Simply fill out my contact form and I’ll be in touch.

Yikes, I don’t think I can spend that right now! Isn’t there a payment plan??

Because this is a beta run and the course is deeply discounted a standard payment plan is not available.

However, we get it. If a single payment does not work for you at this time send us an email at and we can discuss a two payment option.

I don’t think I have time for this?

The good news is you will have lifetime access to complete the course at your own pace.

When you give the time to truly sit with your brand and create a strategy you’re ultimately earning yourself back time by limiting decision fatigue, making content and communication with your audience easier, and creating systems of referals for clients to approach you first. We think that’s a fair exchange in the long run.

Scheduled calls will be recorded, however, we do encourage you to attend live whenever possible to get the most out of those calls.

How long will I have access to this course?

You will have lifetime access!

If for any reason we need to change where this course is hosted you will be notified and given what you’ll need to access the course in its new home.

What happens if you update this course in the future?

Along with your lifetime access to the Brand Confidence Course, you will receive any updates for free!

Will this course be offered again?

That is the plan!

However, I can’t guarantee the future or if the current options and bonuses will remain the same.

What I can tell you is that this first round is the lowest price this course will ever be. I like to reward loyalty, and I’m introducing this course at this low rate and all of the bonuses as a thank you for your trust as well as your feedback.

I have more questions, how can I get in touch?

Send us an email at and we will be happy to help you answer any questions or decide if this course is right for you

Here’s the final word:

What is it worth to you to stand out from the crowd,

to break through the dead ends and walls of noise

to finally have the brag-worthy brand AND clients you dream of?

Enough with trying to do it all to see what might work …

Enroll in the Brand Confidence Course to:
  • Confidently make decisions for your business that align with your brand
  • Stop wasting time on seeing what sticks and spend more time doing what matters
  • Boldly share your brand to all the right people
  • Set your brand apart as THE solution for your offer
    Create brag-worthy brand experiences that will earn you raving fans

Confidently strut down the runway, all the eyes that matter are now on you.

See you inside!