Sarah Schrader Design is now Aileour. We’re working on switching everything to our new name, and updating our website. Thanks for your understanding.

How to showcase your brand on your website

How to showcase your brand on your website

Your website the most common place a potential client will land before even contacting you. Making sure that your website looks, feels and communicates your brand is a key factor to building trust, connection and ultimately making that purchase or completing that...
How to create a vision statement

How to create a vision statement

Before we dive into the how-to, let’s first clarify the difference between a mission statement and a vision statement. One of the most noticeable differences of a mission is that it focuses more on the present. A mission statement will define a company’s...
Creating a brag-worthy client experience

Creating a brag-worthy client experience

My favorite way of booking new clients is referrals. I consider one of my clients recommending me to another as the kindest compliments I could receive after working with them. So how do you create a brag-worthy client experience that makes your clients want to share...
Three Reasons you should have a brand style guide

Three Reasons you should have a brand style guide

You take the time and spend the money to create your logo and develop your brand voice and strategy. But when the time comes to use your new identity, all of the sudden fonts, colors, messaging, etc. that aren’t reflective of your brand start to sneak into your social...
Own Your Happiness with Sprouting Up Health

Own Your Happiness with Sprouting Up Health

Sprouting Up Health’s name wasn’t even chosen when Danie reached out to me. Referred by her friend Megan who worked with me on a website project she reached out to me with the desire to create branding for her business as she finished up her coaching training. From...