Sarah Schrader Design is now Aileour. We’re working on switching everything to our new name, and updating our website. Thanks for your understanding.

Giving action to the brand strategy you developed

Giving action to the brand strategy you developed

There’s a quote from Gary Vaynerchuk, “Ideas with are sh*t without execution.” In the same way, brand strategy is sh*t without execution because plans don’t drive results. But action does! Action is the final step of my 4-part brand strategy...
How to create a consistent brand

How to create a consistent brand

I recently shared a blog on why Consistency is Important to your Brand Strategy. But how do you create a consistent brand? I want to share a collection of resources to help you create a consistent brand. Five tips for easy brand consistency In this blog post I share...
Why you need more than one version of your logo

Why you need more than one version of your logo

TLDR Answer: Because your logo will have to show up in more than one spot and you want it to look good every time. Ok, let’s break that quick answer down a bit. What does it mean to have more than one version of your logo? At its simplest form, it means having...
A peek inside my logo design process

A peek inside my logo design process

What goes into designing a brand identity that is not just pretty or beautiful but also strategically crafted to represent your brand? In this post, I’m sharing a look inside my process of crafting brand identities that boldly speak your brand. It all starts...