Sarah Schrader Design is now Aileour. We’re working on switching everything to our new name, and updating our website. Thanks for your understanding.

Branding, design & marketing journal

Notes, tips, experiments, behind-the-scenes, and our own experiences in the brand + design space.

How to create a vision statement

How to create a vision statement

One of the most noticeable differences of a mission is that it focuses more on the present. A mission statement will define a company’s “what”, “how” and objectives. In contrast a vision statement is more future focused.

January Bookshelf

January Bookshelf

I've had a goal for a long time to read 52 books in one year. 2022 is going to be the year I actually read 52 books in the...

Creating a brag-worthy client experience

Creating a brag-worthy client experience

My favorite way of booking new clients is referrals. I consider one of my clients recommending me to another as the kindest compliments I could receive after working with them. So how do you create a brag-worthy client experience that makes your clients want to share with others?

Three Reasons you should have a brand style guide

Three Reasons you should have a brand style guide

You take the time and spend the money to create your logo and develop your brand voice and strategy. But when the time comes to use your new identity, all of the sudden fonts, colors, messaging, etc. that aren’t reflective of your brand start to sneak into your social posts and website, creating confusion for your client.

Own Your Happiness with Sprouting Up Health

Own Your Happiness with Sprouting Up Health

Sprouting Up Health’s name wasn’t even chosen when Danie reached out to me. Referred by her friend Megan who worked with me on a website project she reached out to me with the desire to create branding for her business as she finished up her coaching training.

How to choose colors for your brand

How to choose colors for your brand

One of the most common questions I hear as a brand designer is how do I choose colors for my brand? While there is no specific formula on how to choose colors there are a few tips I can share to help you in this decision.

About the Creative

My days are filled with thinking outside of the box, dreaming big and seeing inspiration in the unexpected. I find ways to bring new life to the ordinary and solve challenges. At my core I simply love to create and explore. When I’m not sitting behind a sketch book or computer to create my next design, I am still creating with art, photography, and writing and finding inspiration through the creation of new memories and experiences.